Création du studio d’animation new-yorkais TronicStudio pour la compagnie d’assurance Axa, le spot Evolution a été imaginé pour montrer le désir de l’entreprise de rester pertinent dans un monde en constante progression. Le spot met ainsi en lumière l’évolution rapide de l’humanité en présentant un homme origami qui se transforme en quelques-unes des inventions les plus importantes de l’histoire. Le spot dans la suite !

Découvert du spot Axa Evolution

Description originale

For French Insurance company AXA, Tronic conceived, directed and animated this spot to address the desire to remain relevant in a constantly advancing world. The spot highlights the rapid evolution of mankind by showcasing an origami man transforming himself into some of the most important inventions throughout history. Ending with a question mark and a resolve on the AXA logo, the spot informs the public that the future is uncertain – but AXA is present now and through any changes to come.

More about Tronic Studio

Tronic is a NYC based directing, design and animation studio founded in 2001 by Columbia Architecture graduates Jesse Seppi and Vivian Rosenthal. They’ve directed and animated spots for Target, Adidas, Microsoft and Sony, designed and executed installations and new media campaigns for Diesel, GE, Nike, Sharp and Hitachi, and in general, have worked to eliminate lines delineating one form of creative media output from another. These visual futurists are boldly combining architecture, new media, animation and branding through new uses of technology to create visually striking and conceptually based work.

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Posté le 24.10.09 par Mr K (boss)
Catégories : Medias

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