Création du studio de design finlandais PackLab Partners, une mention spéciale pour le concept Orchid, un superbe packaging en aluminium qui pourra également faire office de vase une fois les fleures offertes. Tous les détails en images et vidéo dans la suite !

Découvrez la présentation du packaging en vidéo

Description originale

PACKLAB. Partners was awarded with the first prize at the Nordic Aluminium Package Design Award 2009. The novel floral packaging challenges packaging’s role as a medium by exploring its interactive qualities and the consumer experience. ‘Orchid’ was an envisioning project to design a packaging experience that seeks new opportunities by adding value.

The plastic (PE-LD) coated aluminium foil allows for the flexibility of packaging to transform into a vase. It also presents the aesthetic qualities of the aluminium material, yet supporting its function. The innovative packaging and secondary functions are made possible through heat sealed edges that can be found at the bottom of the pack. These attributes are integral in allowing water to be held. The opening and closing of ‘Orchid’ is achieved through optional means such as resealable tape, semiadhesive latex or labelled stickers. This enables the pack to hold its form when closed to protect the flowers during transportation.

Ian Rooney, Partner at PACKLAB. Partners, says: « Senses have been overlooked in many areas of communication and design, but none more so than in packaging. Great looking graphics and an eye pleasing structure are no longer the recipe for success. ‘Orchid’ is a good example of packaging design which looks beyond pure aesthetics. Design can add value by influencing behaviour: triggers, flow, participation, intensity, coverage and emotions which then leads us to meaningful and memorable experiences ».

The Nordic Aluminium Package Design Award 2009 is organised by Aluminiumriket Sverige, a cluster of companies in Sweden that work with aluminium, on behalf of Packalu Sverige. The competition invites Nordic designers, design engineers and architects to free their thoughts and think in new ways. The objective is to design exciting and practical packaging wholly or partly from aluminium. The jury, which is chaired by Tom Hedqvist, Principal of Beckmans College of Design in Stockholm, is made up of representatives of the packaging industry, the aluminium trade and designers.

PACKLAB. Partners is a design consultancy specialised in packaging and brand design with a focus on holistic packaging design.

Credits PackLab Partners & via

Posté le 19.11.09 par Mr K (boss)
Catégories : Design

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