Réalisation du studio de design et d’architecture intérieure hollandais Maurice Mentjens Design basé à Holtum, découverte des très beaux locaux de PostPanic, un studio d’animation et de production localisé à Westerdoksdijk, dans la région d’Amsterdam, qui compte de nombreuses références dans l’industrie musicale et la publicité comme Nike, MTV ou encore Coca-Cola. Toutes les images dans la suite !

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Description originale

PostPanic is a combination of a design/animation studio and a production company. PostPanic produces both commercial projects for the international advertising, retail, broadcast and music industries and its own internal projects. Clients include Nike, MTV and Coca-Cola. Behind the image of creative free spirits hides a highly motivated and professional company.

PostPanic’s projects are strongly focused on images and perception, and the design and layout of the studio directly influence that. This explains why PostPanic, when planning to move in 2008 to a new building at the Westerdoksdijk in Amsterdam, commissioned designer Maurice Mentjens (Holtum, The Netherlands) to design an interior that not only would be pleasant and workable, but also inspiring, and a reflection of the studio’s creative and headstrong mind. Mentjens’ field of activity: an over five meters high, empty room on the ground floor, the big windows in the slanted facade overlooking the river IJ. Large concrete columns support the concrete construction.

In the briefing, functionality was the biggest priority. To ensure a constant quality, PostPanic purposely chooses to produce, direct, design and animate in-house to stay truth to their original vision, once in production. This approach requires that the various departments of PostPanic each have their clearly divided and defined areas. But at the same time PostPanic required to maintain as much as possible the openness and transparency that the place offered. The design also had to take into account that the workforce fluctuates from 14 to 40, depending on the different stages of production.

Project by Maurice Mentjens Design & Credits photos Arjen Schmitz