AOK Apple Calendar

Après l’excellent poster An apple a day déjà présenté sur TrendsNow, c’est au tour de l’agence allemande Serviceplan d’exploiter le concept « une pomme par jour pour une meilleur santé » pour le compte de la compagnie d’assurance AOK en proposant cet étonnant calendrier mural en forme de distributeur qui peut contenir jusqu’à 31 pommes dans un tube en plexiglas résistant aux UVA et UVB. Enjoy !

Description originale

Create a calendar that will make a long-lasting impression of the AOK as not just any health insurance provider, but as a “healthy” health insurance provider. This is because the AOK’s main goal is keeping customers healthy. “An apple a day keeps the doctor away.” They brought this saying to life in a very attractive and tangible way: The month begins with 31 apples in a specialised tube made out of UVA- and UVB-resistant Plexiglas. Every day you remove one apple from the tube and eat it, thus giving a boost to your health. The rest of the apples in the tube will move up and reveal today’s date on a calendar fastened behind the apples. At the end of the month the tube is refilled with 31, 30 or 28 apples, and the monthly calendar behind the tube is simply replaced. The calendars hung in AOK branch offices, attracting a lot of attention and getting extremely positive reactions.

Credits & copyright Serviceplan – via