Skin by Chanel

24 janvier 2010 | Design, Fashion, par
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Imaginé par le jeune designer britannique Ryan McSorley dans le cadre de son projet de fin d’études à l’école Central Saint Martins, le concept Skin by Chanel est un intéressant set de produits de soins et de beauté pour la peau qui a la particularité de proposer en outre une sorte de tampon à presser contre la peau pour la marquer du logo Chanel. Une idée qui n’est pas sans rappeler la Tatoo Chair ou encore les culottes Souffrez pour moi qui exploitaient déjà le même principe de marquage de la peau. Les images dans la suite !

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Découverte en détails dans la galerie

 

Description originale

The skincare market is growing year after year. We see more and more skincare procedures, products and brands becoming available to us, and we are under constant pressure to look younger than we are. Where does it stop? And what does the future look like for skin?

Bernadette Wegenstein, in her book Getting under the Skin: Body and Media Theory, puts it like this, ‘In cosmetics, just as in the figurative arts, the skin has become a detached commodity. Marketers think about it in absolute, abstract and detached terms.’ Our own skin has become a material ans surface which is open to creative reworking.

As with mass-produced commodity products, skin is a means for individual expression- we want to be different and set ourselves apart from the masses. Just as we can define ourselves through the brands of clothing we wear, or the brand of mobile phone we have, we can now define ourselves by the brand of skincare product we use. If you are using skincare by Chanel, you want people to know that your skin is by Chanel, in the same way that Chanel handbags have clear branding, why shouldn’t our skin.

Considering this idea of branding skin, I have designed a beauty kit for Chanel. I chose Chanel due to it’s strong logo and brand history, and the fact that it is a high end brand. The packaging is manufactured in Corian, giving a smooth finish, and the organic and pebble like form is intended to reflect our obsession with perfection, especially when it comes to our faces. The kit is used at night before sleeping and includes a Cleanser, Toner and Moisturiser. There is also a headband in the kit, which is tied around the head and worn while sleeping. There is a silicone ‘Chanel logo’ on the underside of the headband which during the night leaves an imprint of the Chanel logo on the skin, which is visible for a few hours. People can then clearly see that the owner uses Chanel Skincare and not some other brand. Their skin has been branded Chanel… the ultimate fashion accessory you might say!??

Credits & copyright Ryan McSorley – via

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