Après la dernière campagne plutôt décalée de Diesel qui nous poussait à devenir stupides, un petit coup de projecteur sur la nouvelle campagne RED de la marque de jeans Wrangler imaginée par l’agence française Fred & Farid. Reposant sur 77 visuels shootés par le photographe américain Jeff Burton et la baseline simple et primaire « We Are Animals », découvrez toutes les images dans la suite !

Découverte d’une sélection de visuels dans la galerie

Cliquez ici pour voir l’ensemble des 77 visuels sur le site officiel Wrangler Red

Description originale

Wrangler has revealed its new image for this 2010 Spring/Summer season, which goes by the name of Red. A powerful, visceral campaign centred on the human being’s most primary instincts. Men and women have been photographed in red waters or amidst the fury of twirling red dust. A new approach to the concept We Are Animals by a fit, strengthened Wrangler. The campaign We Are Animals comes packed with emotions. Each image is a high dose of adrenalin, tension and passion, with red as the basic colour. Each character becomes the personification of the inner strength of an unleashed man, a sweeping animal alter ego. The new campaign features two distinct phases, the first one to be shown at Berlin’s Bread&Butter, with an important presence in the city and in the specialized press on the occasion of the fair. In March, there comes the second assault, aimed at the public through several channels –graphic, street ads, digital, and stores.

Credits

Advertising Agency : Fred & Farid, Paris, France
Executive Creative Director : Fred & Farid
Photographer : Jeff Burton
Photographer Assistant : Rob Hamada
Art Buyer : Marie Moulin
Film editor : Yannis Rachid
Agency Supervisor : Fred & Farid, Daniel Dormeyer, Dushan Karageorgevitch, Paola Bersi
Advertiser Supervisors : Giorgio Presca, Dieter Jacobfeuerborn, Alessandro Vigano, Stephano Aimone, Adam Kakembo & Yasemin Akkaya
Official website : http://www.red-campaign.com
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