Dans la continuité du magazine digital Mag+ présenté il y a peu sur TrendsNow, un petit coup de projecteur sur sa déclinaison réelle avec le magazine Popular Science+ pour l’iPad qui explore une nouvelle approche de la lecture d’un magazine. Réalisé par le service R&D du groupe médias suédois Bonnier en collaboration avec l‘agence Berg, découvrez tous les détails en vidéo dans la suite !

Tous les détails du projet dans la vidéo

Description originale

Popular Science + is the first digital magazine to emerge from Bonnier’s Mag+, an ongoing project across all Bonnier titles in the U.S. and Europe to rethink the way magazines can be read on a new generation of full-color, touchscreen tablet devices.

Popular Science+ is a new way of experiencing magazines on digital devices and a first step toward our vision of what digital magazine reading can be. Mag+, Bonnier’s digital magazine platform, is a project that began months ago in a collaboration between Bonnier’s global R&D task force and BERG, a London-based design studio.

Our goal has been to preserve all the qualities that make magazines such a powerful, popular medium—inspired packaging of carefully curated content by a team of expert editors, delivered in a visually dazzling issue with a beginning, middle and end—and at the same time to reinvent it in a way that makes it come to life on the iPad’s screen.”

Read more about Mag+ and join the conversation about the future of digital magazines at bonnier.com/betalab