Produit par Paranoid US et imaginé par l’agence M&C Saatchi Sydney en collaboration avec le réalisateur Thierry Poiraud et le studio français BUF pour la post-production, un petit focus sur l’excellent spot « Secret Training Camp » créé pour Optus, le leader de la téléphonie mobile en Australie. Mettant en scène un entrainement entre des joueurs et des animaux sauvages, découvrez la vidéo intégrale dans la suite !

La vidéo intégrale en HD

Description originale

Nothing like training with the big guys. ‘Secret Training Camp’, directed by Paranoid US’s Thierry Poiraud, brings some serious wildlife to the playing field. The spot, via M&C Saatchi, is a dramatic concept featuring the Australian national soccer team and African animals. Everyone on the shoot would agree, the production was a feature film. Period. Animals were shot in Cape Town and Johannesburg, South Africa, on location . From there the crew went to Australia to shoot the athletes in a studio, and finished with post at BUF in Paris, France. Post-production was a two month full-scale effort. With animals, a night time setting, a child actor and soccer celebrities, it was no easy feat to get the final result. In a note of humor, Optus invited French director Thierry Poiraud to a Socceroos match, assuming that since he was European, he would be a huge football fan. However in reality it was his first experience in a soccer stadium!

Credits

Client : Optus
Title : Secret Training Camp
Agency : M&C Saatchi, Sydney
Director : Thierry Poiraud
Production Company : Paranoid US / The Feds, Australia
Executive Creative Director : Ben We
Copywriter : Andy Flemming
Art Director : Paul Carpenter
Producer : Loren August
Planners : Colin Jowell and Hally Starr
Group Account Director : Nick Russo
Account Director : Tara Goh
Executive Producer Paranoid US : Claude Letessier & Cathleen O’Conor
Executive Producer The Feds : Karen Watson
Producer : Alex Richardot
DP : Andrew Lesnie
Editor : Richard Learoyd
Post Production : BUF, Paris
Music and Sound Design : Claude Letessier & Michael Baird, Noise
Digital Account Supervisor :Karlee Weatherstone