Création du photographe d’origine italienne actuellement basé à Londres Lorenzo Vitturi, un petit retour sur les impressionnantes installations imaginées pour la campagne print de « Freddy », le sponsor officiel de la délégation italienne aux Jeux Olympiques de Beijing. Découvrez l’ensemble des déclinaisons et le making of complet en images dans la suite !

Plus de détails en images dans la galerie

More informations

Freddy Olympics : Advertising
Client : Print campaign for Freddy the official sponsor of the Italian Team at the Olympic Games in Beijing
Credits : Art Direction / 1861United

Lorenzo Vitturi’s short bio

Lorenzo Vitturi (Venice, 1980) lives and works between London, Milan and Venice. After graduating in photography and design at IED in Rome (2004) he has been on a two years residency at Fabrica, the Benetton centre for research in communication (2005-2007). Formerly a cinema set painter, Vitturi has brought this experience into his photography practice, which revolves around site-specific interventions in accurately researched locations. He uses photography to set the scenes of thoughts and ideas through the manipulation of space, following his projects from creative ideation to realization. Recent commissions include advertising campaigns for Police, Mini, Freddy and visual communication projects for Royal Opera House, Tate, Mini, Benetton, Replay, Philips, Bmw and Sergio Tacchini.

Since 2004, his work has been exhibited in solo and group shows including Atlante Italiano 007 (MAXXI, Rome, 2007); Le Yeoux Ouverts (Centre Georges Pompidou, Paris, 2006; La Triennale di Milano, Milan, 2007; Shanghai Art Museum, Shanghai, 2007); On the Border, (solo – Festival Internazionale di Fotografia, Rome, 2006); Interfacce (Galleria Nazionale d’ Arte Moderna, Rome, 2006); Pasolini e Roma (solo curated by Enzo Siciliano, Museo di Roma In Trastevere, Rome, 2005); The Feticism of Vision, (solo – Sala S. Rita, Rome, 2004).

Credits & copyright Lorenzo Vitturi