Présenté il y a peu sur TrendsNow pour son intéressante ré-interprétation moderne du célèbre mythe grec à travers sa série « Leda and The Swan », un petit retour sur les excellents travaux du créatif adNAU aka Tino Schaedler à travers « Promised Land », une impressionnante série réalisée en collaboration avec le photographe Achim Lippoth et le studio de post-production The Scope basé à Hambourg pour le compte du magazine « Kids Wear » dans le cadre d’un éditorial présentant des enfants dans un monde post-apocalytique. Non sans rappeler l’univers du célèbre film « Mad Max », découvrez tous les détails en images dans la suite !

Plus de détails en images dans la galerie

Description originale

PROMISED LAND / KID’S WEAR MAGAZINE – In this narrative photo series set in a post apocalyptic world, a young boy encounters a foreign tribe of kids. The ten images were commissioned by ‘Kid’s Wear’ magazine and mark the first collaboration of adNAU’s Tino Schaedler with photographer Achim Lippoth. Tino designed vehicles and sets which were combined with CG landscapes and photography by Hamburg based post production house The Scope.

More about adNAU

adNAU is the Los Angeles & New York based affiliate of design collective NAU (nau.coop), focused on design & direction for advertising, events and entertainment. From stylish events to the dream worlds that film and visual effects can readily supply, they blur the boundaries between the physical and virtual. Fluidly combining elements of filmic and virtual architecture with narratives to help produce powerful, distinctive branding and experiences. adNAU unites ADG nominated production designer Tino Schaedler with visual effects designer & director Oliver Zeller, whose combined credits include work for over two dozen Fortune 100 companies and Hollywood feature films. They are joined by Pia Habekost, former architect & designer at Zaha Hadid & Imaginary Forces, and their NAU colleagues, architects Michael Brown and Jean-Lucien Gay.

Credits & copyright adNAU