Intéressant projet initié par le studio londonien Johnson Banks pour le compte de son client Ravensbourne, spécialisé dans la modélisation en trois dimensions, un petit coup de projecteur sur « Arkitypo », une série de lettres en trois dimensions s’inspirant des différentes grandes familles de typographies. Tous les détails en images et en vidéo dans la suite !
Plus de détails en images dans la galerie
Découverte de la vidéo de présentation du projet
The Arkitypo project came about when one of our clients, Ravensbourne, asked if we were interested in developing a research project to test and showcase the in-house 3d prototyping skills and technology at their site in Greenwich.
We suggested they do something typographic – just the briefest period of research revealed very few examples of prototyping merged with graphic design. So we set ourselves the brief to develop a 3d alphabet of alphabets. Each letterform is different, each in turn interprets its own alphabet.
For each letter we carried out extensive research, made drawings, built maquettes and did simple 3d visuals on our machines, before handing the ideas over to Ravensbourne’s team.
There was a period of ‘virtual proofing’ where we examined the ideas as rendered files, and when all parties were happy, we began the printing (which for some letters took as long as eight hours). Some of the ideas worked straight away, some needed refining. Some fell apart, some were perfect, but after about six months solid work by December last year the ‘alphabet’ was ready for the photography you see here.
Credits & copyright
Design: Johnson Banks
3d imaging and prototyping: Jon Fidler
Photography: Andy Morgan
Project client: Jill Hogan
Project advisor: Ben Caspersz