Kleenex Desktop Companion

Quittant les imprimés pseudo-graphiques et autres clip-art super kitsch, Kleenex a vu ses boites à mouchoirs revisitées par l’étudiant designer Chris Yoon d’Atlanta. Une perspective graphique sur le packaging développée en trois versions (baleine, machine à écrire, maison) qui, on l’espère, sensibilisera les marketeurs de la marque de mouchoirs à l’importance du design packaging pour ses consommateurs tristounets ou enrhumés. Pour le designer, ce projet « Kleenex Desktop Companion » a aussi pour vocation de ramener la boite à mouchoirs sur les bureaux et dans nos intérieurs pour (enfin) pouvoir assumer de la laisser à la vue de tous.

Galerie d’images

English original description by Chris Yoon :
This project began with a thought to design packaging with designers in mind, so I started to brainstorm for everyday items that could be reimagined and eventually landed upon Kleenex. Since I’m including myself in the target audience, I started to think through how the packaging could be designed so that it would be something I would enjoy having on my desk. Beyond simply decorating a Kleenex box, I wanted to think through how the product (the tissues) could interact with the packaging once it was open, which eventually led to a typewriter loaded with paper, a whale spraying from his blowhole, a cottage emitting smoke, and any number of executions that fit that idea.

Crédits  : Chris Yoon – via