Bike Like a New Yorker

Une campagne de communication plutôt réussit imaginée par l’agence Mother New York pour la promotion du nouveau programme de partage de vélos baptisé « BikeNYC.org » développé à New York. Mettant en scène des rues de la ville vues du ciel marquées de différents slogans, découvrez tous les détails en images dans la suite !

Plus de détails en images dans la galerie

Description originale

Bike Like a New Yorker

In order to stay ahead of the debate on the upcoming bike share program, BikeNYC, in partnership with Transportation Alternatives, has launched a campaign calling attention to cyclists in the city. Print ads and billboards will be posted throughout publications and city streets supporting the growing bike movement. The ads will also encourage people to visit BikeNYC.org which hopes to become an important destination for the city’s bikers, providing information on events and hundreds of options for social biking. Before long we’ll reclaim the streets, two wheels at a time.

Credits & copyright Mother New York

FashionPhotographyTransports
New York Bike Style
New York Bike Style
Graphic
Cityscapes Recreated from Memory
Cityscapes Recreated from Memory
Photography
NYC by Bike
NYC by Bike
Graphic
Marcos Chin
Marcos Chin
MusicPhotography
The Beat of New York
The Beat of New York
Photography
New York City Timelapse
New York City Timelapse
  1. Morgan Wild

    Très réussi :)

  2. Marcel

    Bonne idée,