Backers Identity

Réalisé par le studio Neumeister Design pour la marque de produits de boulangerie Backers, coup de coeur pour cet intéressant travail d’identité, de branding et de packaging centré autour de l’idée de l’épi de blé.

Plus de détails en images dans la galerie

Description originale

Backers - Branding, Graphic Design

Input
These Finnish bakers have been around since the 17th century. And unfortunately their identity certainly looked that way. It was time to update the look of this slow-food brand.

Output
History showed us the way. In the tradition of folk art and woodcarving we filled the initial B with baking and farming symbols. A type of ornamentation that also comes back in other parts of the visual identity and in all communication and P O S-material. Another important ingredient in the overall identity, and the packaging design, is the pennant-shapes that make you think of ancient banners from the days when Backers was founded.

Creative Director: Peter Neumeister
Credits & copyright : Neumeister Design