Diddo Velema

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Biographie

Diddo has worked over 13 years as a designer and art director for a diverse range of design and advertising agencies. From creative hot shop Laboratorivm, design agency …,Staat to the independent advertising agency Modernista. He has taught at the School of Arts Utrecht, The Netherlands and contributed to various international projects such as Frank Gehry’s Sentosa in New York, Bono’s Product (RED) in Boston and Unesco’s ICAT project in Costa Rica, Central America. Clients include: Comedy Central, Nike, Beck’s, Converse, Dommelsch, Supperclub, Hilfiger Denim, Orange, Holland Festival, Dentyne, Levi’s, amongst others.

Having skills in concepting, art direction, visualisation, photography and design, he feels it’s not about isolating people’s skills. It’s about making best use of the combined skills and experiences. He doesn’t believe in traditional approaches and tries to blur boundaries between art, design, architecture, fashion, photography and product design as often as he can. It’s really about being open and dynamic, exploring, seeing and taking advantage of new opportunities and developments.

His mission is to create a platform for developing branding and art ideas for both freelance and personal projects. It’s something he’s wanted to do for many years, and in doing so, he hopes to create opportunities for collaborating with an eclectic group of inspiring people all over the world.

Here’s a link to one of his rare interviews