The best English bookmakers for online betting
The Best British Betting Sites
Further on, we will delve into the history of English betting sites in detail. For now, we need to understand why UK sites are among the best bookmakers even in Canada. Relying on English sports betting sites is synonymous with seriousness, reliability, and safety, as well as unique and truly competitive odds and markets. These giants of the world of betting allow you to bet not only on the most important sporting events but also on many political, current events, and cultural happenings. For those who want to bet live, for example, the choice is endless: on these platforms, it is possible to find high-level events to place bets on at any time.
The Best British Bookmakers
Now we only have to discover in detail which are the best English betting portals. Let's start, as obvious, from the best according to the experts of Betting Trends now:
Born in 2006, Bodog is a British brand present in major European countries, obviously including Canada. Bodog's fame lies both in the possibility of placing excellent pre-match and live bets, as well as in the important poker and casino tournaments offered online. Bodog is also a sponsor of many events and championships, especially in the field of British sports.
Bodog also boasts the best odds available on the Canadian betting market today.
What we like:
- The best betting site on the Canadian market
- Lots of sports to bet on
- Handy welcome bonus
- Extensive eSports schedule
- Among the best mobile apps
What's wrong:
- No streaming
888sport was founded in 2008 as a branch specialized in betting of 888 Holding. The Gibraltar-based brand becomes famous in Europe above all thanks to its football Ambassadors such as Santiago Cañizares (former Spanish goalkeeper) and Ian Wright (former English striker), as sports commentators and influencers. The bookmaker has been present in our country since 2016, also becoming the main sponsor of the Giro d'Canada.
888 also has one of the largest betting schedules among the top bookmakers in Canada.
What we like:
- Best bet bonus
- Thousands of football markets
- Virtual Betting
- Increased odds every weekend on football
- In depth quote section antepost
What's wrong:
- Odds not always up to the top bookmakers
PokerStars Sport (born on the ashes of SkyBet in May 2023) is undoubtedly one of the most popular betting and gambling platforms in Canada, thanks also to its massive presence in the media and how main sponsor of the most important sports and poker tournaments. Active since 2001 as a platform for online poker, PokerStars creates in 2019, thanks to an agreement with Paddy Power Betfair, the most important company in the world in betting and gambling.
PokerStars Sport offers very competitive odds on the market.
What we like:
- International network
- Great graphics
- Quick registration
- Very functional mobile app
- Full coverage of all sports
What's wrong:
- Site fluidity not always perfect
One of the best known English betting sites in Canada and in the world. William Hill was born in 1934 from the idea of the founder of the same name, who launched the telephone and postal betting service. In 1961, with the legalization of betting agencies, William Hill became a real point of reference for British bettors. In 2011, the bookmaker also began its activity in Canada.
With William Hill you can also take advantage of one of the best and most complete live streaming services to watch your favorite games and sports on your smartphone.
What we like:
- Generous welcome bonus
- Fully authorized to operate in Canada
- Numerous weekly promotions
- Different payment methods
What's wrong:
- Reduced number of statistics for bets
Betfair is the world's largest company providing betting exchange services, and is also part of the world's largest group, cooperating with fellow countrymen Paddy Power and PokerStars. In 2017, Betfair took over Paddy Power in Canada.
The section dedicated to live streaming on LeoVegas is really comprehensive, as well as the one dedicated to virtual betting.
What we like:
- Betting exchange
- Many live and virtual events
- A truly extensive betting schedule
- Live Streaming of major events
What's wrong:
- Very high betting requirements
UK Betting Sites with Bonuses
We know well how bonuses and promotions offered by betting platforms are often the deciding factor for bettors. Here's a brief list of English betting sites with bonuses and their main offers.
Once again, we start with the best, namely Bodog, among the English betting sites that offer the most welcome bonus opportunities. In detail, we will have:
- Welcome Bonus up to CAD260 – The welcome bonus includes two percentage tranches on the first two deposits. On the first deposit, you receive 100% up to CAD10, and on the second deposit, you receive 50% up to CAD10;
- Multiple bonus – Bodog's multiple bonus reaches up to 30% for 15 or more events and is calculated directly on the potential winnings in the bet slip;
- Club Betting – Activating this offer gives you the right to a CAD5 weekly bonus by placing at least CAD25 on a minimum of 3 multiple bets.
Let's talk about the welcome bonus of 888sport, another successful English bookmaker in Canada. In detail, we will have:
- Welcome Bonus up to CAD100-By making a minimum deposit of CAD10, you can receive a Welcome Bonus of 100% up to CAD100.
- Inflated odds – Here we can find increased odds bonus up to a maximum of 300%, one of the highest figures among English betting sites.
Now it's the turn of PokerStars Sport, an English betting site already known until 2023 under the name of SkyBet. Specifically, we will have:
- Welcome bonus up to 100CAD – Bonus divided into different tranches of 10CAD to be unlocked by satisfying the playthrough requirements within 90 days from the first bet.
- Multi Boost-This is a special bonus on multiple bets that allows you to add an extra 100% to the potential winnings with PokerStars.
- Bonus Betting Leaderboard – PokerStars Sports offers its members the opportunity to compete against each other and win up to CAD2500. How? The player who gets the most predictions right will be eligible to win the final prize money.
Let's move on to William Hill, a historic name in online betting in England and Canada. Specifically, we'll have:
- Welcome Bonus up to 215CAD – With this bookmaker, you can receive a bonus up to 215CAD by using the code ITA215 during registration. The bonus is split into several stages to be unlocked. Many other bonuses are also available, mainly linked to the most important matches.
- Multiple Gold – Every day William Hill selects the main football events and combines them together to create Multiple Gold. With Multiple Gold you have the chance to play the multiple bet you've always dreamed of, but with an odds boost.
- Bonus Cashback Betting – William Hill is one of the few bookmakers that offers the possibility of a reimbursement (or cashback bonus) on losing bets.
Now it's time for Betfair, an English betting website famous for its betting exchange. In detail, we will have the following bonuses:
- Up to CAD210 – By entering the code ZITT10 during registration, you will be entitled to a 50% bonus on your first deposit up to CAD10, plus CAD5 per week for 40 weeks by participating in the " CAD5 WEEKLY BONUS" offer and meeting the playthrough requirements.
- Betfair Exchange – With Betfair, it is possible to try your hand at being a bookmaker thanks to the spectacular betting exchange feature. There are also dedicated bonuses for this.
How we rank UK betting sites
Classifying best bookmakers in Canada, and therefore also English betting sites, requires analyzing the various pros and cons offered on the platform. There are several options to consider, which may be more or less favorable to players and users who choose to place their bets on one site over another.
Below, you will find some tips that should help you facilitate your journey towards finding an English betting site that perfectly suits your betting needs.
- Competitiveness of odds and markets – All the English betting sites we have previously considered are among the most competitive in Canada when it comes to odds, offering an almost infinite variety of markets to bet on, from the classic 1X2 to the most obscure combinations, even extending to special bets for the top matches.
- Schedule – The menu of these websites includes not only the main sports, but also many other "minor sports" typical of British culture, such as rugby, snooker, darts and cricket. In terms of completeness of the sports schedule, even for lovers of disciplines from beyond the English Channel, these platforms are among the best. You can follow many exotic tournaments and sports that are not popular in Canada, but have a high number of passionate bettors in our country.
- Streaming online – Another really important factor, which we find in some of the English bookmakers present in the Canadian betting market, is the online sports streaming service. Among those mentioned in this article, William Hill and Betfair offer registered users in Canada the option to watch sporting events for free directly from the platform. To access it, simply register and have a positive balance.
- Betting app-Finally, we note that an important criterion concerns the betting apps of English betting sites. All five have developed excellent applications available to Android and iOS users, making their bets accessible anywhere and anytime.
Which UK betting sites also have an AGCO licence?
Obviously, when considering the bookmaker platforms available in Canada on our site, we only analyze the legal and reliable ones. For this reason, all English betting sites mentioned in this guide are licensed by AGCO.
In addition, even though the companies have their legal headquarters in the United Kingdom or other countries (often Malta or Gibraltar for favorable taxation), unlike non-AGCO betting sites, British bookmakers comply with the regulations and laws in force in Canada in the two-way relationship between the player and the betting portal.
| Concession Code | Dealer | Channel | Site |
| 15216 | Bodog Limited | Internet | Bodog.it |
| 15014 | 888 Canada Limited | Internet | 888sport.it |
| 15023 | REEL Canada | Internet | Pokerstarssports.it |
| 15038 | William Hill Malta PLC | Internet | Williamhill.it |
| 15211 | Betfair Canada Srl | Internet | Betfair.it |
Remember that, according to law, all of these bookmakers display the ADM (Customs and Monopolies Agency) logo in all sections of the website and the license number issued by the government concession must be clearly visible. Therefore, be wary of sites that don't provide this information. However, it is possible to carry out various checks, even as a private individual, on the website of the Revenue Agency, to assess the reliability of a bookmaker.
The process for requesting and obtaining the AGCO license is very long and requires several fundamental steps, including demonstrating the company's solidity and the security technologies used to protect players from fraud, identity theft, and electronic scams.
Alternatives to UK betting sites
There are many alternatives to English betting sites in the global bookmaker landscape. Among them, Canadian bookmakers stand out as a sure bet when choosing the best online betting portal. These sites are reliable, professional, and hold regular concessions from the ADM (formerly AGCO), with little to complain about. This is a fact. Let's take a look at the best alternatives to English betting sites in Canada:
Live betting on UK sites
One of the focal points on which our bookmaker reviews are based is precisely the possibility of placing bets on sports events in real time. This is one of the most loved options by players, as the desire to follow the progress of their bet is immediately satisfied, creating an intense relationship between the event and the bettor.
On all the English betting sites that we have mentioned so far, it is possible, of course, to place live bets. A huge advantage for bookmakers such as Bodog, 888Sport, PokerStars Sport, William Hill, and Betfair lies precisely in the wide range of sports and competitions included in the schedule.
Live streaming on UK sites
All these betting sites not only offer the opportunity to bet on live events but also provide constantly updated statistics and data, allowing the player to be in the best possible position to place their bet. As we mentioned earlier, William Hill and Betfair also offer the feature of streaming sports events, which, combined with the ability to bet live, is a huge advantage of the two platforms. On all the English sites mentioned in this article, placing a live bet is really easy and it only takes a few clicks to have the ticket ready, instantly plunging
into the heart of the game.
The most important live matches are always shown on the homepage to arouse the interest of bettors, but all ongoing events with their respective odds and markets can be viewed in the appropriate "live" sections of the betting platforms.
The history of English bookmakers
The history of sports and daily event betting has its roots at the dawn of time, but the betting we know today was undoubtedly invented and refined in the United Kingdom, so much so that the term "bookmaker" is universally used to refer to the figure of the bookmaker.
More precisely, legend has it that the figure of the bookmaker was born around the end of the 18th century, when a nobleman decided to "challenge" another aristocratic horse owner, using an intermediary to listen to offers for a possible bet. From that day on, especially in the world of horse racing and boxing, the figure of the bookmaker became central to every event. However, this practice was not always carried out in a legal and honest way, financing (and being financed by) shady businesses and criminal organizations.
In 1961, regulations were put in place to regulate the practice of betting, ensuring the safety and reliability of bets for all parties involved-athletes, bettors, and bookmakers. The first legal betting agencies were established in Anglo-Saxon countries, such as Paddy Power or William Hill. Soon, bets were accepted by mail, phone, and with the advent of new technologies, also via the internet, thus promoting the expansion of the betting market in many countries outside of the UK.
Not just football betting
It's worth noting how deeply ingrained the betting culture is in the United Kingdom. Here, you can bet on practically anything. In addition to sports events, the main Anglo-Saxon bookmakers offer odds on political elections, cultural events, and even the color of dress that the Queen will wear in a particular situation or the name of the next Royal Baby. In short, Great Britain is undoubtedly the homeland of bookmakers and the culture surrounding all kinds of betting.
The best British betting site
Frequently Asked Questions UK Betting Sites – FAQ
What are the best UK betting sites?
The best English betting sites currently available in Canada are, undoubtedly, William Hill, BetFair, Bodog, 888Sport, and PokerStars. These gaming platforms offer their users all the experience of solid and active companies on the global market for many years, many of which are even listed on the stock exchange. Bettors who rely on English betting sites to place bets in our country know they are in excellent hands and, above all, can count on a wide range of sports in the schedule, ancillary services such as live streaming of events, high-level security, and established companies worldwide.
Which English bookmaker offers the best bonus?
Currently, according to the welcome offers available for various English betting sites with bonuses, the most interesting promotion seems to be Bodog's, which allows you to receive a welcome bonus of up to 260CAD.
Do UK betting sites have good customer service?
English people are known for being really attentive to their Customer Service and obviously English bookmakers are no exception, actually quite the opposite. These betting sites must offer a greater trust in the relationship with the player, who must be absolutely satisfied with the customer service offered. English betting sites offer many contact possibilities to solve any problem, including the convenient and immediate Live Chat, which creates an instant channel between the customer and the operator, without long waiting times on the phone or even worse, return emails. Our evaluation on the customer service of the top 5 English betting sites in Canada is more than positive, but we couldn't expect anything less!
Are UK betting sites safe?
English sports betting sites are not only safe, but we can confidently say that they are among the safest in Canada and the world. Thanks to the solid corporate foundation that these bookmakers have built over the years, it has been possible to enhance platforms and the entire betting process with the best security technologies available on the market. In addition, being in possession of a regular AGCO license, their operations are also guaranteed in our country. Many of these English betting sites are also part of associations that provide even more protection for bettors and bookmakers, such as ECOGRA.
