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The golden rules for finding the best online bookmaker among all

The odds: as a basic parameter of sports betting and your winnings, it is of the utmost importance to always choose the best possible odds. All bookmakers offer different odds but the TOP BOOKMAKER that we have selected stand out for offering higher odds than the competition. To find the best odds on a particular event you can use the odds comparator.

Watch out for the bonus offered by the bookmaker

First deposit bonus: CAD 100, CAD 50, CAD 20, 100% bonus, free bets, or first losing bet refunded? Bookmakers offer different forms of welcome bonuses or promotions for your first deposit. Choose the offer that is most convenient for you and take advantage of it now!

10 criteria to choose your bookmaker: Unibet Promotions: after registering with a bookmaker, you can take advantage of numerous promotions (travel packages, gifts, tickets to football matches, team jerseys, etc.). If you like these gifts, you should direct your choice based on your preferences. If you are a fan of Inter Milan, you may prefer Unibet, who is always aware of the team's affairs, while if you are a fan of Juventus, Pinnacle is the right bookmaker for their generous odds on the Bianconeri. Finally, if you love foreign leagues, your choice cannot be other than Bet365. Also pay attention to the special tournaments and contests (betting, poker, casino) organized by bookmakers that offer rich prizes to all their customers: William Hill, Bet365, and Unibet are the names to keep in mind.

Number of available bets: sift through each bookmaker's offers to find the best one for your favorite sport or a type of bet you particularly enjoy.

Types of bets: bookmakers offer both standard types of bets (first scorer, under/over, number of goals, correct score, winner of the match, singles, etc.) and what we might call "original" types of bets. A good overview of the events offered is useful for identifying profitable and interesting types of bets.

User interface: from the first glance, it is important to feel comfortable with the usability and interface of an online betting website. Additionally, check the availability of your language, usually meaning that the bookmaker has native language employees who can assist you if needed.

Deposit and withdrawal methods: it is easier and less expensive to perform deposit and withdrawal operations on some bookmakers than on others. Analyzing and choosing the best payment system (Neteller, Moneybookers, Credit card or Postepay) will benefit your wallet!

Customer service: in case you have any issues with a bookmaker, it is important to have a customer service that is always available, fast, friendly, competent, and, above all, with operators who speak your language.

Safety: Although there are no risks in using an online bookmaker, ensure the reliability of the security systems and confidentiality of the site you choose. We can guarantee that all bookmakers sponsored by 123 Bet are 100% guaranteed and reliable.

Legal and reliable website: sites must have a European license to be able to provide online gaming services legally. Always pay close attention to blatantly illegal or notoriously unreliable sites.


The game is beautiful if it's legal and safe. Among the criteria for choosing your bookmaker, don't forget to check for the presence of a regular AGCO license. Good bets!

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About Us Greg Johnston

A familiar name to all football transfer market enthusiasts, especially during the summer and winter windows for buying and selling players (and not only). Sara has worked for TV, radio, and the most famous newspapers, and has been collaborating with 123bet for years.